Packaging marketing trend

The United Kingdom is a highly globalized economy with an independent, developed and international trading system.

It is estimated that the UK produces around 1.7 million tonnes of plastic raw materials each year. in 2015, the UK even exported £7.5 billion of plastics and plastic products.

However, the UK currently produces about half of the polymers it consumes (3.3 million tons of consumption in 2015) and is therefore heavily dependent on raw material imports. The market is expected to grow at a CAGR of only 2.87% during the forecast period (2021-2026) for the UK plastic packaging market.

In addition, the UK market has growing demand for packaging machinery and packaging products. The entire industry hopes to reduce costs, improve efficiency and improve product quality through equipment replacement and optimization of production processes.

This essay mainly outlines the situation of Asia packaging market in 2022 which closely associated with the packaging market of UK and then gives out the problems and demands of the UK packaging industry. Next mainstream trends and necessary measures in the UKpackaging market will be illustrated.

shipping box container

Asia packaging market in 2022

The global packaging market is a large but relatively mature market, and the growth rate is often roughly synchronized with GDP. The packaging industry in the Asia-Pacific region has experienced rapid development and has established a considerable production scale, which has become an important part of the manufacturing industry in this region. Therefore, the development history and prospects of the Asia-Pacific packaging market are the learning objects of UK’s weak packaging market.

The global flexible plastic packaging market is valued at approximately $154.7 billion in 2022. The market is expected to grow further at a CAGR of 4.2% over the forecast period of 2023-2027.

sustainable packaging-blog

According to a new study by Smithers, Asia will be the fastest-growing major region in the world by 2024, reaching $458.2 billion that year.

The Asia Pacific has been a major player in the global flexible plastic packaging industry for years. With consumer goods markets like China and India, as well rising mass incomes throughout this region of Earth there’s no stopping growth.

Rapid urbanization and fewer nuclear households in Asia will support greater demand for smaller, single-serve, resealable, and mobile packaging types. China will remain the largest national market – consumer disposable income continues to rise and sustainability will play a greater role in China’s packaging market choices.

Although China and India have had a significant impact on the economic slowdown, but both countries continue to grow rapidly relative the rest of world.

According to Wood Mackenzie, although China’s demand has slowed down but other emerging markets such as Japan and South Korea continue to grow at very slow historical rates.

While India’s rate of growth is slowing, most new developing countries in the region are still growing steadily; though less than before.

Growing industrialization is expected to drive the growth of the global sustainable packaging market during the forecast period. The global sustainable packaging market will grow at an impressive rate of 7% over the next decade thanks to the growing popularity of environmentally friendly products in retail, healthcare and food & beverage industries.

Although the use of flexible packaging in this region is expected to continue to grow significantly, local lawmakers need to find the right way to balance this growth with an effective environmental agenda.” We expect that by 2024, the size of the Asian flexible packaging market will reach $ 52.1 billion. Due to the impact of the coronavirus, there may be short-term disruptions in the next few months, but the epidemic is unlikely to affect the long-term flexible packaging trend throughout the region. “

Problems of the UK packaging market

The packaging industry in the UK has been struggling with many problems over recent years. As markets continue to change, these issues may have a profound impact on businesses and consumers alike; one problem primarily is sustainable development which includes environmental factors like plastic pollution or waste management strategies for production-related chemicals such as recovered film ( RECOVER ). And food safety issues, private labeling issues, etc.

1. Sustainable development is an important development trend in the packaging industry.

Bioplastics and renewable resources have attracted high attention from the industry. Consumers are becoming more aware of the impact of personal behavior on the environment and placing higher demands on businesses.

Therefore, the UK printing industry needs to be more proactive in participating in the sustainable development of the international packaging industry and develop practical measuring tools for manufacturing companies.

2.The increasing number of private label products (unbranded products produced by small and medium-sized companies or farms, and simple packaging processing in supermarkets put on their own brands for sale) poses a serious threat to branded products. In 2009, private label products accounted for 45% and 25% of all products sold in Europe and the United States, respectively, and consumers in these regions have matured. Although retailers and consumers have previously resisted private label products, the latter has greatly improved in terms of quality. In the UK, sales of private label products have continued to grow, and they are now targeting the emerging Asian markets with greater potential.

3.The effect of packaging on product value is obvious. Many companies have differentiated themselves in the market through product packaging. The uniqueness of packaging will become a major feature of best-selling products, and the color barcode on product packaging will also become a new trend. Strengthening packaging innovation is also a major task for packaging companies in the future.

ECO-friendly packaging for cosmetics

Demands of the UK packaging industry

# The demand for convenient packaging is increasing 

Convenience disposable packaging is needed to meet the needs of consumers who have different specifications and flavors. Foods that can be heated in microwaves, salads meals, etc., are common among these packages which may also include gas replacement bubbles on an airplane or hospital food items like Ziploc bags for easy handling while traveling by plane.

# Demand changes along with pressure on social change

Changes in family structure, the increase in single-parent families, and adult participation in work will all affect products and packaging. In particular, the growth of the elderly population. At present, there are nearly 11 million people aged 65 and over in the UK, accounting for 19% of the population, and this will continue to rise in the future. This has also increased the pressure on the easy-to-open packaging system. In the design of the sticker, the visible sticker suitable for the elderly’s vision needs the attention of the packaging supplier and adapts to it.

In addition, with the aging of the population, the social structure of the UK has also changed, which has a certain impact on the packaging of goods. The demand for independent packaging or small packaging of convenience foods is on the rise, and the measurement packaging of unit foods is becoming more and more popular. In addition, in these growth trends, the elderly population in UK is more concerned about product design, packaging, and labelling issues,surroundings

# Individual demand is expanding

The personalized version of social needs can be met with a printed product for several years, and at the same time, it could also have small batches marketed. advances in printing technology will enable the packaging industry to provide customized product packages that are tailored specifically towards certain target markets through color printings as well high speeds without many runs being produced overall.

Trends in the UK packaging industry

Similar to the Asia Pacific region, the UK packaging industry is experiencing the following development trends:

1. Electronic information transmission

The point of sale returns the necessary information in the form of electronic information to the raw material supplier and the processing and manufacturing department, including those material suppliers, so they can timely grasp the current market trends and look forward to future trends.

 

2.Packaging suppliers will improve operations

Continuous improvement of business management will be the overwhelming goal of UK packaging suppliers at present, and it is also a constant pressure for all packaging suppliers. In the years to come, we will work hard in the following areas.

(1) Improve the level of service to customers.

(2) Reduce inventory costs.

(3) Make better use of distribution centers.

(4) Standardization and standardization of transit transportation and storage systems.

3. Centralized merger ownership will continue

In the UK packaging industry, centralizing and merging all poles will be a significant undertaking. With the establishment of a single European Community, product sales span all countries in the entire European Community. It requires packaging suppliers to be able to negotiate a huge market, both financially and in terms of production scale.

Smaller companies will be restricted in business. Therefore, UK packers will continue to focus on merging packaging companies. In order to be able to form an international scale, it can compete with competitors in the international market.

4. The core role of packaging will remain unchanged

The packaging industry is changing rapidly with society’s various requirements, but it will always be based on whether or not a package can meet its necessary functions. In order to do so- protect products and provide information for consumers -the criterion by which we evaluate packages successfully performs these tasks.

Measures should be implemented by the packaging industry in the future

#1 · Marketing ability should be further strengthened

Packaging promotes product sales, and the above-mentioned development trends in various aspects-lifestyle changes, product differentiation, and pressure from the competition, etc., have forced products to be first designed exquisitely from the appearance of sales packaging, making it more attractive to sell . Therefore, it is expected that high-quality graphic design and the promotional connection between the graphic and the advertisement will be further strengthened in the future.

# 2. Environmental protection should continue to be an important issue

In the UK packaging industry, the issue of environmental protection is very important. They have raised environmental protection to a strategic level and adopted different measures for the recycling of different materials. As a foreign trader who wants to enter the UK market, he must have a clear understanding of this point. Environmental protection will continue to be an important issue for the UK packaging industry. It includes recycling, reducing resource consumption, and reducing the amount of landfill waste.

 #3. Other needs-preservation, anti-counterfeiting, labeling

(1) Preservation-The need to preserve food while also making it convenient for consumers is a pressing issue in today’s world. Techniques like freezing and drying are being used increasingly as ways of extending product shelf life, but there could be even more innovative solutions on the horizon.

(2) Anti-counterfeiting-The need for anti-counterfeiting packaging is also increasing. The concept of anti-counterfeiting packaging refers to the product packaging has a layer of the barrier. Once the product in the package is stolen or tampered with, consumers can see the signs of being stolen from the packaging.

(3) Labels-With the requirement for more detailed content on product labels, including instructions on how to use them and nutritional ingredients among other things comes a standard-compliant one that is able to meet all these new demands.

Conclusion

In general, as the packaging market industry in the Asia-Pacific region slows down due to macroeconomic impacts, increasing demands for convenient packaging and pressure on social change, and hit by centralization of merger ownership, the UK packaging market industry gradually develops to mature market. In order to compete effectively in an increasingly global market, it is important for the UK packaging Industry not only to keep up with megatrends but also to seize opportunities and innovate. In addition, we recommend that professionals improve their skills through education or training programs so they can better tackle challenges as globalization progresses.In light of economic globalization ,as a rising star among world economies-the country’s industry must utilize global resources appropriately while still meeting local needs.

About PrimePac

At PrimePac, we bring together design experts and brand innovators to create fresh ideas, customized packages, and fully efficient processes.

We design creative packaging solutions that cater to a diverse global audience with the in-house knowledge and network of experienced professionals to meet the demands of every type of client.

From our dedicated sales team and warehouse staff in the UK to the experts at our production facilities in China, all of our employees are guided by four core values at the heart of our business: integrity, innovation, passion, and engagement.

Network

With our team in China and UK working as one, we reduce inefficiency so that you deal with one streamlined team from manufacturing right to delivery.

Service support team located in Guangzhou, the manufacturing hub of China, providing rapid response, and local industry knowledge. Warehouse and 3PL net work located in Sydney, to provide rapid distribution, and delivery to your customers.

Eco-friendly packaging for cosmetics