Introduction
The packaging of beverage products is more than just a pretty box. It’s an integral part of launching new items, acting as the interface between you (the producer) with consumers who will buy what they see or touch firsthand!
Quality beverage packaging solutions are in great demand nowadays, given the growing need for beverages.
This ultimate guide is going to help you if you are:
- a packaged beverage supplier
- involved with the beverage supply chain
- a supplier of the beverage packaging industry
- any other needs for beverage packaging solutions
The beverage packaging market
Studies revealed that the global beverage packaging market size expects to reach $133.3 billion in 2026.
A lucrative number, given the growing demand for a variety of beverages.
And as the final part of the beverage supply chain, the beverage packaging industry benefits from the ever-growing beverage industry.
When it comes to beverage packaging, it is a complex process due to the various beverage types and requirements. The reason is, different types of beverages require different materials and containers, for convenience or need to keep fresh. And beautiful designs to catch consumers’ eyes as well.
Factors boosting the beverage packaging market growth
Improved lifestyles and increased per capita income (mainly in developing economies) have promoted the consumption of packaged beverages. Thus, the demand for better and convenient packaging technology is promoted.
Convenience factors in the beverage packaging industry allow for reduced waste and increased packaging resealing capabilities in the distribution process. It also allows for increased portability and reduced weight. So, it helps to save costs and thus boost the beverage packaging market.
Moreover, in urban areas, the increase in per capita income and the decline in water quality have led to an increase in the global consumption of bottled or packaged water. At present, the bottled water market is one of the fastest-growing markets.
Therefore, the rapid growth of the bottled water market has also promoted the growth of packaging required for bottled water production.
Also, many manufacturers have updated their production technology and applied automation technology in the production process. Therefore, production efficiency has greatly improved.
At the same time, the quality of products has also improved. These factors together lead to the overall growth of the beverage packaging market.
On the other hand, growing concerns about obesity and high sugar intake are leading to packaging strategies.
For example, sodas, alcohol, and sugary drinks. In the future, ordinary packaging may hinder the market.
However, the application of bioplastics in beverage packaging will create favorable opportunities for the growth of the beverage packaging market.
Also, there are alternatives to bioplastics known as biopolymers. It is a polymer made from plant-based materials rather than petroleum-based materials. So, this enables bio-PET containers to degrade and reduce plastic contamination.
The non-alcoholic beverage market accounts for more than half of the global market share.
However, the demand for packaging solutions will also grow rapidly by 2026.
Competition Analysis
The main market participants described in the report include Amcor plc, Ball Corporation, Orora Limited, Reynolds Group Holdings Limited, Smurfit Kappa Group plc, SIG Combibloc Group AG, Crown Holdings, Inc., Mondi plc, Stora Enso Oyj, and Tetra Laval International S.A.
Many competitors in the beverage packaging market have taken product release as their main development strategy. They hope to expand their product portfolio of recyclable beverage packaging. For example, in July 2019, SIG launched the signature pack 100 in France. This signature pack 100 is a sterile carton. And it’s aluminum-free, made from plant-based and 100% biodegradable polymers.
Similarly, in August 2019, Amcor developed a new line of polyethylene terephthalate (PET) bottles for the Salzburg beer brand in Brazil. The new bottles can last for four months, and people can recycle 100% of them using existing recycling technologies. Besides, the bottle has a glass-like appearance and has a metal crown, which is very beautiful. This makes it more attractive to customers.
Why beverage packaging solutions worth our attention?
Beverage packages with proper designs can extend the shelf life of the beverage. That is to say, if you have the right options for your beverage packages, your beverages will live longer!
At the same time, a proper package solution can also save your material cost. And generate less waste to the mother earth.
Also, the packaging materials used for drinks include glass, polymer, metal, cardboard, and their combinations. The shelf life, chemical composition, and value of beverage determine what material the producer uses for packaging.
Types of beverage packaging
You need to decide which containers your beverages will be placed in.
You can choose from a variety of options, but keep these factors into account when balancing cost and availability as well as compatibility with formulation requirements for each individual beverage product line that you’re looking at targeting!
By beverage packaging materials
Glass beverage packaging
The advantages of glass beverage packaging are numerous. First, it’s non-toxic and tasteless – you can drink it with confidence! Furthermore, the safety is unparalleled.
Second, it is transparent. Then the glass beverage packaging will be very beautiful so that customers can see the appearance of the beverage. You know, it can stimulate their desire to buy.
The sealing of glass beverage packaging is very good in this way, to avoid the microorganism and chemical reactions that cause deterioration.
The common material for beverage packaging is glass. It’s affordable and easy to find, which makes it one of the more popular choices among packagers who want something that can be used without too much hassle or expense upfront cost-wise.
Glass is a great material to use for storing your drinks because it can withstand high temperatures, pressure, and cleaning agents. You’ll never need to worry about bacteria growing in the container with this type of glass!
Glass beverage packaging not only looks great, but it’s also environmentally friendly! Glass bottle recycling can save energy and reduce the waste capacity of landfills.
Thus, glass beverage packaging is the preferred packaging material for beer, fruit tea, jujube juice, and many other beverages.
The glass beverage packaging has some disadvantages. For example, it can make drinks heavy and difficult to transport due to the particularity of this material which makes it more expensive than other types for transportation purposes too.
Metal beverage packaging
Metal beverage packaging offers a great solution for businesses who want to keep their drinks cool and safe. It has the ability to block oxygen, water vapor as well steam while also being able to withstand high temperatures without breaking down or dissipating any flavor in your product!
At the same time, it can also block light, especially ultraviolet light. Therefore, it will not cause deterioration or a change of flavor.
The metal packaging of this product has made it easy to transport and store, which is why the company was able to increase its sales radius.
Then, the metal beverage container is not easy to get damaged and easy to carry.
Nowadays, many young people like metal beverage packaging, cans for food & beverage packaging with easy-open lids. However, it adapts to the fast-paced life of modern equipment and is widely used in tourism life.
One of the reasons why metal beverage packaging is so popular is that it is friendly to the environment.
These packages are made from a material that not only saves resources and energy but also eliminates environmental pollution. The metal can be scattered in your garden after corrosion without hurting anything.
Compared with glass beverage packaging, metal beverage packaging has more styles and a more beautiful appearance.
Metal containers are a great way to express your style and creativity. The beautiful metal luster, coupled with colorful graphic printing will make the gift you’re giving stand out from any other.
But its disadvantages are also obvious. First of all, its chemical stability is very poor.
Under the condition of acid, alkali, salt, and humid air, it is easy to rust. So, to a certain extent, it limits the scope of its use. Secondly, its price is relatively expensive and its economy is poor. However, this shortcoming is also gradually improved through technological progress.
Plastic beverage packaging
Plastic is a synthetic or natural polymer resin as the main material. After a special process, it can be used to package food and drinks.
The original container for beverage packaging was glass bottles, followed by paper composite cans. Later it became a PET bottle. Now rigid PET bottles are the biggest packaging materials for carbonated drinks and non-carbonated beverages.
Lightweight and convenient for people to carry, plastic beverage packaging is not afraid of breaking or damaging easily when transported over long distances.
It’s a great choice in situations where you need your drink fast but doesn’t have access to glass bottles like on beach trips!
With its strong acid and alkali resistance, this material is perfect for producing plastic beverage packaging. It also makes the process of manufacturing very easy to control.
However, when using plastic beverage packaging, you should pay special attention not to let it come into contact with vinegar or detergent.
At the same time avoid direct sunlight, high temperature, etc. To avoid chemical reactions between plastic beverage packaging and these things.
Besides, when you buy plastic tableware, you should choose the product with PE (polyethylene) or PP (polypropylene) label. And choose less decorative patterns, colorless, tasteless, smooth surfaces of plastic products.
Even though plastic beverage packaging is recyclable, it is disposable. Compared with glass beverage packaging which can be reused, plastic beverage packaging is a less environmentally friendly packaging option.
Paper beverage packaging
Paper beverage packaging is of low cost and lightweight. This makes it easy to carry, which is conducive to the transportation of logistics. In addition, the beverage packed with paper materials does not need to worry about metal dissolution and odor.
However, paper beverage packaging generally uses high-strength raw cardboard materials. This is because pure paper packaging materials are difficult to package drinks. Commonly referred to as paper beverage packaging. Almost all of them are paper-compatible materials.
Also, composite paper packaging is widely used in beverages, especially non-carbonated beverages. Among them, dairy products are the largest application field. Fruit juice, tea, and coffee are the most commonly used compound paper packaging in beverages.
The biggest advantage of paper beverage packaging is that it can be recycled and reused. This is very good for environmental protection.
However, the pressure resistance and sealing barrier of paper-plastic composite beverage packaging are not as good as glass beverage packaging, metal beverage packaging, and plastic beverage packaging. And it can’t be heated at high temperatures.
Therefore, paper beverage packaging in the preservation process will encounter many problems. For example, it will reduce the heat-sealing performance of PE film due to oxidation.
Or it will be because of creases, under the fiber hardening and other reasons become uneven, resulting in the appearance is not beautiful. It will even cause the filling molding machine difficult to feed the problem.
By packaging types
Beverage bottle packaging
The beverage bottle packaging is generally divided into glass bottles, plastic bottles, metal cans, and other types. Here we will introduce you to glass bottles, plastic bottles, and metal cans.
Glass bottles have obvious advantages, such as being environmentally conscious and not disposable packaging. The transparent shape makes them very beautiful; however, their disadvantages also stand out – glass is heavy so it’s difficult to carry around with you all day long or if someone bumps into us accidentally then there could be scratches on our clothes from broken pieces of jars!
Moreover, it is not convenient to clean if it is reused. If it is not cleaned, it is easy to cause cross-infection of bacteria and viruses. The material of a glass bottle is very special, and its price is high.
Now there are a lot of bad businesses, to reduce costs, will make fake glass bottles to replace the real glass bottles. And fake glass bottles are likely to have adverse effects on people’s health.
Compared with glass bottles, the cost of plastic bottles is very low. And it’s light and easy to carry. But the barrier of a plastic bottle is so-so, and it is easy to react with other chemicals from the packaged beverage. That can cause the beverage to deteriorate.
However, with the continuous update of new materials and technologies, plastic bottles with new materials have emerged. This can overcome the shortcomings of plastic bottles to a certain extent.
Beverage packaging boxes
The biggest advantage of beverage box packaging is that it is hygienic and convenient to drink. It generally adopts an aseptic and healthy packing box.
People use straws when drinking. This is to prevent consumers from bringing dust and bacteria into the beverage box when using the straws. Therefore, people can safely drink.
Besides, the beverage box packaging is very beautiful, its shape is regular, with a strong sense of design.
Moreover, it can avoid light and is convenient for the long-term storage of drinks. At the same time, it can be well isolated from the air and prolong the shelf life of the beverage.
Tetra Pak is a liquid packaging product developed by the Tetra company of Sweden. It’s one of Europe’s largest suppliers of milk, juice, and beverages among other products- which makes it perfect to be used as carton boxes.
Beverage pouch packaging
Beverage pouch packaging refers to the packaging pouches for beverages using processed phenylene materials.
Typically, beverage pouch packaging is common to see in packages for milk, juice, and other drinks.
Beverage pouch packaging has the characteristics of acid resistance, corrosion resistance, and aging resistance. This means that the beverage pouch packaging can play the role of isolation and protection. And the cost of beverage pouch packaging is very low, low price is a good choice for manufacturers to save production costs.
Also, the production of beverage pouch packaging is simple and easy to use.
You can put your favorite beverages in a sustainable, eco-friendly package with ease. The process is easy and straightforward – all you need to do it seal up the bag for good measure.
How to choose the right beverage packaging?
You are an ambitious entrepreneur who has created something that will change the way people drink liquids. But unless you plan to sell it only by the glass in your bar and soda fountain. Otherwise, you need some beverage packaging as beverage packaging will affect people’s consumption of liquid drinks.
Now your mind may just jump into a bottle or a bag, right? It’s a good start, but you have a lot to think about.
To decide your beverage packaging solutions: the question to ask
What is your beverage?
The packaging of your drink is more than just a pretty face. At the same time, it’s also this physical container that holds all sorts of things – like carbonation and pressure needs for instance. What are you putting in there? Is it going to mix with other liquids or not enough room left over on top where the product would be visible at the retail level?
All these problems will affect the logistics demand for packaging.
Who is your customer?
The best way to grow your customer base is not by pushing more people into buying something, it’s about figuring out who you are and what type of drinker they might be. Are they experienced, connoisseurs or amateurs? Young professional on a budget crunch but still want good quality alcohol for socializing with friends afterward?
Also, don’t forget that there are legal restrictions on who you can sell certain types of drinks too.
How are your customers going to buy your products?
It’s not just about who will buy it, but where they can find your product. You need to figure out what channels of distribution work best for both retailers and consumers alike.
Once you dig into these questions (don’t worry, you may have multiple answers to the same question). Now, you can start designing your beverage packaging.
Need to Know
The first thing you’ll want to do is find your color value (CMYK or Pantone match). This will help determine what colors are printed on top of each other when creating the final stamp graphic for bottles, boxes, etc. Again, you must use the font you have created. Of course, if possible, you must have the original file of your logo.
Next, you start creating everything specific to each wrapper layer. This will likely include written copies, as well as logos or brand logos. If there are photos that match your taste, you may want to print them on the outer packaging.
Also, don’t forget that you need to make space for the legal signs. Such as bar codes, nutritional information, and alcohol content.
In addition, many things like batch numbers and expiration dates change periodically. You set aside space to label or stamp every batch of drinks you produce.
Although your enthusiasm for drinks is free, the packaging is not. So, you need to consider the cost of printing and manufacturing.
As mentioned above, not every package of your drink is unique. Your product packaging design will have fixed costs (e.g. hiring designers), as well as project costs (labor, materials, such as stamps, and stickers mentioned earlier). It’s like any good drinker, and you certainly want to cut costs.
But sometimes your frugality is not worth it. Better materials contribute to a better presentation. For example, luxury drinks can stand out on shelves with some luxury packaging.
Make your own beverage packaging designs
The first step
The first is to determine what kind of packaging you want: pop cans? Bottle? Or some kind of space-age pouch? Also, are the bottles in boxes or sold separately?
The bottle’s unique shape will make your eyes shine. But with this kind of packaging, how to stick the label can be tricky- because you need a flat or regular surface for printing/pasting.
The cost of unique packaging elements like two-liter soda bottles can be expensive, but they’re an investment. Not only do these containers help keep your product recognizable and appeal to consumers’ nostalgia or preference for olden times.
Your drinks need special lids because they’re different from everyone else’s. For example, the ones with capacities that differ by number or type will be defined better if you have their own lid to distinguish them from others with phobia (fear of uncertainty). You can also choose colors wisely – think about what characterizes your brand identity!
Even if your drink is a regular shape, a beer can, for example. But it still affects your label. Some images look good when they are flat on a computer screen, but when printed on a convex surface, they deform and become ugly.
It’s Dangerous to Go Alone!
When you’re busy making your magic drink, you probably can’t make much time for graphic design at the same time. don’t worry!
Many amazing beverage packaging designers are working with PrimePac, ready to work with entrepreneurs like you.
But don’t just focus on your designers. You should also contact a professional printer at the same time- even if they are different people. Try getting involved early with their needs, because those will have an impact not only on yourself but especially so when it comes down to what type of file format or color options you’ll need later in the production process.
What’s Most Important to You?
You know your drink is delicious, healthy (maybe), and smooth. But what will make it stand out on the wine shelves at supermarkets?
At this point, you need to work with your designers on the so-called “information architecture.”. Arrange your main gains in terms of importance. So this is how to guide your packaging design. Therefore, your design center is the most important, whether it is a brand name, or logo, or other complete.
A Second Opinion
When you and your designers have been working on a design for some time, it’s common that the process will lead to less inspiration or creativity. But don’t worry! This is just one part of what happens in every creative project.
It’s important to get feedback from people who can give you an honest and relevant opinion. You should do as little publicity, set up events or meetings with potential buyers of your product so that they may try it out themselves before making a purchase decision!
There are no problems that don’t need to be understood. You can ask them: what kind of drink is this? Who would like to drink it? Does the packaging reflect the beverage itself? Does it stand out from the competition?
If their answers match your own, Congratulations! It’s time for you to print (follow the delivery instructions discussed earlier).
If there are differences, you need to ask follow-up questions. Then find out how your statement differs from their acceptance. Remember to take these notes seriously and discuss them with your designers. Because it will affect the sale of your drink. And it’s not a terrible thing to go back to the drawing board, it’s just another step in the process. It’s even worse if you use a useless package and you don’t find the problem until it’s on the market.
The criteria for your beverage packaging choice
The right packaging – Criterion 1: Type of drink
Which kind of packaging is the best? It depends on the type of product in the first place.
People often forget that packaging has an important function. For example, protection functions, storage, and transportation functions. And information functions such as ingredients, sugar content, best date, barcode, or processing notification as well.
Whether it is milk, mineral water, lemonade, or juice, each beverage has its own packaging requirements. Milk beverage and beer suppliers can use dark packaging away from light since sunlight affects their quality.
Milk in glass bottles has been a tradition for centuries. It’s because milk is seen as the purest and most natural form of dairy product, which makes it stand out from other types.
So what’s the difference between fresh milk and packaged? Fresh, unprocessed dairy products often come in beverage cartons without an aluminum layer. Packaged milk requires this protective coating to maintain quality.
Drinks like beer, have special packaging requirements in most cases. As they contain carbon dioxide, none of these drinks can remain fresh in a composite carton. Lemonade, as another example, needs a stable size package to keep it carbonated.
The right packaging – Criterion 2: Transport route from bottler to consumer
For PET bottles, there are disposable and recyclable products. Among them, the wall of PET recyclable bottles is thicker than that of pet disposable bottles.
Environmentalists often vilify all forms of plastic.
But in fact, PET bottles have a better reputation for ecological balance. They’re lighter, so they save resources in production. And they save energy in transportation.
Therefore, the length of the transport route is a key factor in determining the sustainability of packaging.
Reusable versus disposable bottles for long-distance travel
The carbon footprint of a reusable water bottle is much lighter than that of pet or child-friendly disposables. For trips over 200 km, this can make all the difference.
Finally, the recyclable bottles must be returned to the bottling plant, which means twice the distance. For a reusable bottle, the key factor of ecological balance is not only the transport route. The number of cycles it takes also matters. For instance, a glass recyclable bottle can serve 15 to 20 times for a good life cycle assessment.
However, PET recyclable bottles should be cycled at least 8 to 10 times. The life cycle assessment of bottles with low cycle times is poor even if they are reusable.
The right packaging – Criterion 3: weight and shape
In fact, in Austria, the maximum weight of each truck loaded can reach 38 tons. The rule is that the lighter the package, the more liters the truck will carry. For example, a glass bottle weighs 500 grams, while a one-way PET bottle weighs only 25 grams!
If it’s a glass bottle, especially if the bottle is transported. For boxes, cans, and PET bottles, the most important thing is to bring the drink to the desired location. In this way, transportation efficiency is high.
Besides, the shape of the package also plays a role: conical glass bottles require more space than cans or beverage boxes.
In summary: The most important rules at a glance
The key factors determining whether one beverage package is more environmentally friendly than another are summarized as follows:
- Content: what properties must the packaging meet in terms of barrier performance and light protection?
- Compared with other packaging solutions, disposable glass bottles have obvious disadvantages because of their higher weight
- Recyclable pet disposable bottles often have advantages over reusable glass bottles
- The higher the recycled content in the packaging, the greater the impact on the environment
- Reusable bottles are appropriate if the transport distance between the filling plant and the consumer is low, e.g. for regional products
- The quality of disposable containers, especially the quality of bottle caps
- The high recycling rate of reusable containers
- Number of containers per truck
- Separate collection of disposable packaging.
What is the best choice for beverage packaging?
Honestly, the “best” packaging doesn’t exist.
And the sustainability of a packaging solution depends on many factors. The type of the drink, the distance of transport, and the weight of the packaging all matter.
So, the best choice for beverage packaging depends on what you want them to do.
Send us a message and tell us your needs, we will get you a suitable solution.
The trendy beverage packaging solutions
How to stand out in the saturated packaging industry?
These can be the common question of every beverage manufacturer.
At the same time, keeping up with fast-changing consumer demand makes the circumstance even harder.
Now, many large manufacturers launch new products regularly. But new product categories and products from small companies are breaking the status quo. Many companies make efforts to innovate packaging. By doing so, consumers will change their views of beverage categories, such as soda and beer. As a result, they may buy more beverages.
Smaller packaging sizes, many packaging, and situational packaging types are more and more popular.
Packaging innovation has become a way for beverage companies to meet the changing needs of consumers and attract them to buy. And it will continue to be a big trend in the industry.
Targeting millennials
Millennials are the most diverse generation in history. They’re always coming up with new ideas and expressing themselves freely, whether it be through social media or speaking out against something that needs to change. But don’t worry – there’s plenty you can do for this demographic! Studies show they prefer fresh food over processed options; buy them at grocery stores rather than fast-food restaurants because non packaged items won’t spoil as quickly on store shelves.
Packaging for convenience
The convenience of packaging is one of the selling points of food and beverage products. Consumers are more likely to buy portable, light products. Products that can be resealed or easy to open are popular, too. In conclusion, the convenience of packaging has a positive impact on consumer buying decisions.
Smaller sizes
Mini cans and bottles are one of the most important driving forces for packaging innovation. Coca-Cola and PepsiCo have reported a drop in sales of large packaged sodas.
By contrast, sales of smaller packages, such as 7.5-ounce mini cans and 8-ounce Mini bottles, have risen. At an earlier meeting, Sandy Douglas, President of Coca-Cola’s North America Division, said the packaging of smaller sizes would be a way for the company to reinvent its soda business in the next few years.
Why do soda companies need to reduce the scale of packaging? There are two main reasons.
The first one is to increase profits. It is inevitable to increase profits in exchange for convenience.
The other reason is that soda companies have to consider national soda tax proposals. The proposals from the World Health Organization, the Food and Drug Administration, and the 2015 dietary guidelines.
These proposals and guidelines require consumers to reduce sugar intake. Soda companies have to reduce the size of their packaging in order for consumers to cut back on sugar.
So, an 8-ounce can of coke is the perfect way to keep people’s coke at the ideal level. But “8-ounce” is not suitable for other drinks. It is only the perfect capacity for coke.
Reed also said that smaller packages are more common among large manufacturers than small soda ash producers. After all, large companies have the abundant capital capacity and strong production capacity. It is easier for large companies to change packaging flexibly.
At last, Reed said that large manufacturers are very good at understanding the needs of customers. They can always improve their packaging to meet the needs of customers.
Getting the right count
Major beer producers are experimenting with the number of individual products in multiple packages of different sizes.
They want to figure out the right number that can make the best use of the shelf space. They want to find out the right number of products for different retailers, such as grocery stores, drugstores, and convenience stores.
In fact, despite the number of products in multiple packages, manufacturers also change the price of multiple packages in different stores.
Reed said he could sell 15 bags at Walgreen and 12 bags at the grocery store. And the prices are different. There are many sales channels like these two.
Manufacturers are trying to learn the needs of different kinds of customers. They also try their best to find out the ideal price and the most popular packaging for different types of customers. They learn these for the sake of profit.
But actually, much of the packaging that the design is especially for retailers, like grocery stores. Different retailers need different packages and sizes.
The sampler packs
Sampler packages have appeared on the market, especially in the beer industry. According to Reed, the trend of sampler packages is more common among craft brewers than among major brewers. In fact, handmade wineries tend to produce several varieties.
Through sampler packages, they can pack several varieties of products in multiple packages.
Reed’s Winery offers a unique experience for visitors to their tasting room. They have three different flavors of wine, and each bottle comes with four individual samples so you can try them before deciding on one flavor that best suits your taste buds!
A package for every situation
At present, the major beer manufacturers do not provide many flavors.
Instead, they prefer to introduce a variety of packaging types. Bottles and cans can come in different sizes, and the bottle itself can have long or short necks.
Beverage packaging can be glass or aluminum when it comes to materials. It all depends on what consumers want to drink. For example, cans and bottles can be very different from each other in terms of context. Think about the lines on the Coca-Cola bottles.
Studies show that people tend to use bottles at home or in their daily life. As for travels, camp or going to other places, they are more likely to use cans because they are easier to carry.
Manufacturers recognize that when consumers use a product, the configuration needs to vary according to these conditions.
See them through
According to a recent report, see-through packaging is becoming increasingly popular as more people are drawn to its transparency.
This trend has led manufacturers and retailers alike into using various types of this type on product displays or in stores where they sell food items such as drinks that need immediate attention when it comes time for purchase–especially if you’re thirsty.
Manufacturers of visually attractive beverages benefit from see-through packaging in particular. And the drinks feature another fast-growing consumer trend, plus those famous for natural ingredients as well.
According to the Wall Street Journal, the bottle gives consumers the feeling of drinking something fresh.
However, a disadvantage comes along with the benefits of this packaging.
Some products degrade and change when exposed to sunlight. So, that’s what manufacturers need to remember when testing this packaging innovation.
More and more marketing personnel package their products in transparent or windowed packaging.
This is because transparent packaging can stimulate consumers’ desire for transparency in food and beverage production.
As a result, companies transparent in their raw materials, and business practices are benefiting from the trust of consumers.
Biodegradable beverage packaging
Eco-friendly beverage packaging is nothing new, but a growing trend.
More and more companies and consumers are aware of innovative recycling methods and the benefits of them.
And the big brands are just leading their way to it. For example, Carlsberg and other large wine brands are actively supporting the research on the innovation of biodegradable beverage bottles.
To achieve the eco-friendly packaging goal, a partnership with a reliable packaging company will definitely be a wise idea.
At the same time, the prospect of advanced recovery methods is also very good.
In the soft drink industry, Coca-Cola and other beverage giants are leading the trend with eco-friendly packaging. This encourages many other beverage brands to follow.
Beverage manufacturers have been choosing recyclable PET bottles and aluminum cans for decades.
Research shows that this kind of packaging affects consumers’ buying decisions.
However, with environmentally friendly packaging innovation, manufacturers will begin to adopt new forms of beverage packaging.
In particular, packaging solutions with plant-based, recyclable and renewable materials.
About a decade ago, Coca-Cola launched the world’s first 100% plant-based PET bottle as part of its 2009 plant bottle program.
Another example of Nestle Water North America. The company has launched a new bottled natural mineral water brand for the first time earlier. And the packaging of this natural mineral water is 100% recyclable, except for labels and caps.
Moreover, DuPont and ADM introduced biodegradable packaging materials made from fructose polymers. One of the materials is particularly suitable for beverage manufacturers to package beverages for its gas barrier properties.
Beverage manufacturers have been innovating packaging to satisfy the needs of consumers. However, with the rapid change of consumer demand, those packaging designs must keep pace with the changing demand.
Stand-up beverage pouch packaging
Stand-up beverage pouch packaging is getting more and more popular. And this trend is likely to continue.
Brands like them because they provide the ability to print vivid, clear designs. At the same time, stand-up beverage pouch packaging can also provide free creative space for packaging designers.
What’s more, independent stand-up pouches offer more possibilities for brands. It identifies the brand itself from competitors and stands out on the shelf.
Stand-up beverage pouches are lighter than metal cans or plastic bottles. In the meantime, empty bags can be transported and stored flat and that’s why they only take up a small part of the truck space.
As a result, they have the smallest environmental footprint.
Leading beverage packaging companies: the big players
Amcor PLC
The Amcor Group is a leading company with operations in many countries to improve and make high-quality packaging products.
The company deals with a series of flexible and rigid packaging products. It is also good at making cartons and closures. You can see their products in many fields like food & drinks, pharmaceutical, medical device, and home.
Also, you can find their footprints in the personal care industry.
Today, Amcor focus on packaging innovation. Their products come with a bunch of new features such as reusable, recyclable, and lightweight packaging solutions. In January 2018, Amcor promised to make its packaging products recyclable or reusable by 2025.
Headquartered in Australia, the company has about 48,000 staff. Its businesses have covered more than 40 countries. And has created a sales amount of $13 billion.
Ball Corporation
Ball Corporation is in the U.S. It is a global leading company offering metal packaging.
The company has packages for drinks, food & household products, and solutions for customers from various industries.
Recently, Ball Corporation introduced ReAl. It’s a very important and game-changing technology using recycled aluminum to make the metal alloy. With the use of it, metal alloys can be stronger and help to reduce the overall weight of the container. And remain no harm to the whole package.
In 2015, Ball Corporation introduced aluminum aerosol by working together with Henkel Beauty Care. It is a lighter version of ReAl.
Orora Limited
Currently, Orora has more than 6,800 team members.
The company provides an extensive range of packaging products including bottles and cans, boxes, and cartons.
In addition to general packaging products, Orora also works with packaging solutions and displays.
The company acquired IntegraColour in March 2016, a known provider of display solutions and services. To speak of it, IntegraColour has been the partner of Lowe’s for 15 years.
Besides packaging, the company shows its leadership in renewable energy. Accordingly, Orora has invested over $10 million in energy efficiency projects across Australia and New Zealand.
Reynolds Group Holdings
Reynolds Group Holding is a leading global packaging company.
Based in Auckland, it produces and supplies foodservice and consumer drink packaging products. The group is also a manufacturer of germ-free packaging solutions like filling machines, paper boxes, and spouts.
The product lines of the Group have covered various applications. It has consumer products like wraps, aluminum foils, trays, and pads. And packaging materials for household and car industries as well.
Also, the packaging solutions of the company have helped industries like retailers, big purchasers, grocery stores, and more.
The group has an association with the former Reynolds Metal Company, the second-largest aluminum company in the USA.
Smurfit Kappa Group
Smurfit Kappa is one of the leading providers of paper-based packaging solutions in the world.
As one part of the Financial Times Stock Exchange 100 Index (also known as FTSE 100 Index), Smurfit Kappa have its headquarters in Dublin. And it has connected with 23 countries in Europe and 12 in the Americas.
This company has created a revenue of over $10 billion. With an employee base of 46,000, it supports about 350 production sites in 35 countries.
The Group shows its care about the earth by making environmentally friendly products. Its products have helped many countries.
Reports told that the investment by Smurfit Kappa in Mexico is one of the largest investments in the country.
Recently, the Group is one of the talking points of sustainable packaging technology.
Stora Enso OYJ
Stora Enso is a famous company good at solutions based on wood and biomass.
If you’re not familiar with biomass, it’s the name for natural materials used as fuels and industrial production.
Based in Finland, the packaging company is a key provider of renewable eco-friendly products in packaging markets in the world.
The eco-friendly packaging products by Stora Enso enable a low-carbon option to products with non-renewable materials.
The success of the great packaging company is seen by various awards, the Golden Egg Award in Sweden, for example.
Currently, you can find their packaging solutions in many places. Like personal care, food, drinks, and other industries.
Crown Holdings, Inc
Crown holdings are one of the largest packaging industries in the world.
Based in the U.S., it is the best producer of food cans and metal vacuum closure in the world.
This company has helped the packaging industry with many applications, including drinks, food, health & beauty, etc.
Recently, Coca-Cola worked together with Crown Bevcan and Chromatic Technologies Inc. They are going to make cans with inks that can change with temperature.
Mondi PLC
Mondi is a leader in packaging and paper while it deals with every vertical field of packaging.
On Feb 21, 2018, Mondi introduced a plastic laminate for pre-made pouches, which is entirely recyclable.
This sustainable material helps us with a positive environmental effect and value creation.
At the same time, the performance and properties of the new material are as strong as the conventional ones.
In other words, no sacrifice of performance while being friendly to the environment.
Graphic Packaging International PLC
Graphic Packaging is one of the leading producers of paper-based packaging solutions for many products.
You might find the company’s packages for some world-famous brands.
You can find applications of the company’s product in the following applications. That includes food, beverage, personal care, pet care products, household, and more.
According to the company, they have over 70 facilities in the world. And they emphasize renewable, recycled, and recyclable materials in their product portfolio.
Conclusion
A glance at the things we just talked about today.
- The current beverage packaging market is growing and expect to reach a size of $133.3 billion in 2026.
- Beverage packaging solutions worth our attention, as proper beverage packaging solutions bring us lots of benefits.
- We introduced the types of beverage packaging: by beverage packaging materials, and by packaging types.
- Ways to choosing the perfect beverage packaging and the criteria
- The beverage packaging solutions in the trend
- Big players in the beverage packaging industry today
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