Focus on the cosmetics packaging

The psychology of seeking beauty is outstanding. Everyone has a beautiful heart, and this is especially strong in female consumers. In the purchase process, women have a special preference for products that can beautify life, have strong decorative features, unique shapes and novel styles. Women have emotional memories which means they care deeply about their appearance – especially when buying things like makeup or skin care products because these can make them feel more confident in who are as person and then generate a certain desire to buy or possess, thereby laying the foundation for the realization of purchase behaviour.

Eco-responsible packaging should become a fashion. While the industrial revolution has caused rapid economic growth, it has also rapidly reduced ecological resources, and severely polluted and damaged the living environment of human beings, which has aroused the general concern of the whole society. Nowadays, people’s awareness of the environment is increasing, and they are more and more aware of the urgency of environmental issues and the importance of green cosmetics packaging.

Modern packaging design applies color association to packaging design scientifically and reasonably, making color design closer to life, and more towards modern environmental protection and natural design direction, which is also a requirement for colour. The association of colors is closely related to human personality, gender, living habits, psychological conditions, living environment, nationality, age, cultural level, etc., and changes with the changes in times and fashion.

If you want to catch someone’s eye, use color. The right shade can make your theme image pop and draw attention like nothing else! layouts are all about the organization for this reason- so they’ll be easy enough that anyone could navigate them while also remaining clear about what each part means in terms of reference or importance. It helps viewers pay attention to design, enhance the understanding of content, and enhance the appeal and formal beauty of the design.

The trend of packaging is getting closer to people’s cultural needs. In a broad sense, culture includes things at the material level as well as things at the spiritual level. In the narrow sense, culture mainly refers to things at the spiritual level, such as philosophy, religion, art, morality, and some materialized essences such as interests, systems, and behavioral methods. Modern packaging design has cultural characteristics corresponding to the market, and it is a reflection of the values, ethics, lifestyle, aesthetics, etc. of the local people.

Diversification of packaging container specifications to meet different consumption levels. Due to the intensified competition in the cosmetics market, manufacturers are increasingly investing in cosmetics packaging. For low-to-medium-grade cosmetics, in order to meet different needs, the capacity of the packaging container is diversified to facilitate consumer choice; for high-end products, small-capacity packaging is used to meet the needs of low-income people, especially young girls Consumer psychology due to curiosity.

The so-called serialized packaging design refers to the same type of product packaging design based on the premise of a unified trademark pattern and text font and based on different colors, water patterns, or different modeling structures. The requirements are the same as the differences, and the differences are the same. , Both diversified and holistic. In the practical application of cosmetic packaging, there are generally two cases. One is: a series of packages of cosmetics of the same brand and different functions are packaged to facilitate the purchase of consumers, while the overall price is lower than the total price of individual purchases.

high-end cosmetics packaging, modern cosmetics packaging design focuses on the interaction between consumers and goods. by using cleverly designed packaging, beverage companies are able to create an interactive emotional dependence on their products. The most fashionable image spokesperson for this product is constantly passed onto young consumers through advertising campaigns that cater specifically towards them with “forefront” information concepts matching the needs of each age group.

In the fully automatic molding process, a lot of folding boxes of the glue-free structure began to replace traditional cartons with adhesive structures.

① Single carton cosmetics packaging and double-side wrapping folding carton This carton is mainly based on surface decoration to match the shape of the carton. The shape of the carton needs to be matched with the product design to highlight its practical features. The variety of make-up, such as pressed powder, eye shadow box, makeup box, etc.

②Single bottle with compartment folding carton This is a perfume box that comes with a soap gift in China. This carton consumes more paper, but the compartment structure can provide a good buffer Effect, can effectively protect goods, and the size of the cosmetics packaging content can not be seen from the surface, more suitable for cosmetics packaging. It should be noted that the structure of the carton must be made of cardboard with better flexibility.

③Cross-sealed folding carton This is a folding carton used by Shiseido cosmetics to package perfumes. The design direction is to open the display in the window as the main purpose, which can better display the goods. The inside of the box is also printed with exquisite patterns to match the packaged perfume container. The sealed carton can be suitable for transportation and sales needs. It is a typical display and transport dual-use carton.

In addition, combination packaging is a branch of serialized cosmetics packaging, which can also be called collective cosmetics packaging. It is to package cosmetics of the same brand and different functions in a series of packages to facilitate the purchase of consumers and at the same time make the overall price lower than the total price of individual purchases. For example, there are various kinds of noble cosmetics such as makeup packaging gift boxes powder, eye cream, lipstick, etc. are packaged in complete gift boxes, which can improve the valuable quality and sales force of the products. Coupled with the successful decoration design to enhance its visual impact, it is even a good cosmetics packaging choice. The most typical one is a folding carton. The compartment design in the structure can be flexibly adjusted according to the number and shape of the contents.

At PrimePac, we bring together design experts and brand innovators to create fresh ideas, customized packages, and fully efficient processes.

We design creative cosmetics packaging solutions that cater to a diverse global audience with the in-house knowledge and network of experienced professionals to meet the demands of every type of client.

From our dedicated sales team and warehouse staff in the UK to the experts at our production facilities in China, all of our employees are guided by four core values at the heart of our business: integrity, innovation, passion, and engagement.

With our team in China and UK working as one, we reduce inefficiency so that you deal with one streamlined team from manufacturing right to delivery.

Service support team located in Guangzhou, the manufacturing hub of China, providing rapid response, and local industry knowledge. Warehouse and 3PL net work located in Sydney, to provide rapid distribution, and delivery to your customers.