No matter you run your business in brick and mortar stores, or at an e-commerce platform online, how you represent your products is the key point for success in any industry.

Packaging has always been a crucial component when it comes to the representation and sale of any product. The function behind protecting your goods, as well as creating an impression on customers should not be overlooked by designers or marketers alike!

To some extent, the stickers are part of the packaging. Custom stickers can make your products stand out among all competitors and let the consumers take your product from the shelves and give a closer look.

It’s important to be clear and transparent with your customers. 68% of consumers will notice stickers on the surface, so make sure that they know what is inside before buying.

60% of customers would not buy the products if the label does not provide enough information.

That’s why custom sticker is so important for product selling.

In this article, we will share some content about the label, including why it is so important and some tips about how to design an attractive label.

As we all know, Stickers and labels are the channel we get information about products, but other than the information expression, a high-quality label can do a lot more.

It’s a huge mistake to overlook the power of your branding and marketing. Your labels are more than just something you use for identifying what is inside; they play an integral role in creating that memorable experience consumers have when interacting with brands!

Stickers and labels always are customizable. They have different shapes and sizes.

Here we will share 8 benefits custom stickers can provide

As we have mentioned above, stickers can be manufactured in various shapes and sizes. The versatility is a big advantage, which enables the business owners to use them in various circumstances. From trade shows to the packaging of your products.

As a worthwhile tool for promotion, Stickers should not be ignored if you consider holding a promotional campaign.

There are two kinds of information provided by the labels.

The first kind of information that you need to know about your product is its basic details. This includes the brand name, registered trademark symbol, and standard certifications like potency or purity for food products as well as supplements; package size; content-nutritional facts along with any Allergens present in this particular item that could cause reactions;

features including directions on how best to use it up until the expiration date seal approval logos
This will give potential buyers more insight when deciding whether they want to purchase something.

This information is used to convince the customers that the products are safe and fresh.

The second kind of information is not that necessary for the knowledge of products, but they boast of selling.

Custom Sticker is a  good channel to provide additional information for the customers. Anything possible for the improvement of sales can be printed on stickers and labels, such as detail, discount, etc.

Such a sticker with this information enables the customers easier to get the information which you want to express. By the way, the choice of sticker color is an important point to achieve a good result.

As a business owner, it’s unavoidable to join in different kinds of trade shows or exhibitions. In such circumstances, well-designed custom stickers can be a powerful weapon to attract customers.

Brand recognition is one of the most vital factors in branding.

Just take Nike as an example, What will occur to your mind when we talk about this brand? I believe that most answer is the “swash”.

That’s it. Using the labels and stickers with the company logo or values of the company is a good way to improve brand recognition.

stickers are a great way to make your brand stand out from the competition. The more people see those stickers with the company name and logo, it will create an impression on them that isn’t easily forgotten! They’ll pass along this information about you which helps establish a marketing strategy for future success.

One of the advantages of stickers and labels is low cost.

You can spend a relatively low price to achieve even the same result as the other promotional activity.

The low price of labels and stickers means that it’s worthwhile for you to print large quantities at one time.

Well-designed labels or stickers which express the idea of your company can be used for a long time. These stickers can be used in different places as we mentioned above.

With PP material on the surface, high-quality stickers can keep their appearance for a long time. It’s like an enduring advertisement.

Other than the Packaging of the products, labels on the packaging are also a significant eye-catching point.

Custom Stickers with proper design can help your products stand out among the competitors on the shelf.

There is one way to take full advantage of the stickers and labels is by using them as the direct call to action.

Printing the discount information or promotional offer on a sticker and adding it to a flyer that has the contact details are a good process of promotion.

People will be encouraged to get further information by the discount information on the charming stickers and contact the store through the contact details from the flyer.

Before you make up your mind to decide the final version of stickers, just consider Where you want to use these stickers. In another word, try to consider where your customers will get these stickers.

You can write down all the possible circumstances, and put the corresponding information on the stickers. In such doing, each kind of sticker can be taken to full advantage in certain circumstances.

People in a trade show will pass various booths with a lot of products, how to catch their eyes and let them stop in front of your booth are the goal your stickers need to achieve. When it comes to the customers who have already bought products from your store, it’s a different direction you should take for the design of stickers.

Both packaging and stickers should reflect the values of the company. Let’s take the color of the stickers as an example, if you are running a company that focuses on environmentally friendly food, then green would be a better choice for your product packaging and stickers.

Just try to imagine that if you choose the color grey. When your customer receives the products of pollution-free food with grey packaging and labels, how would they feel？

You should always design your labels well enough to deliver on company values.
The small details are what make or break a product, and it’s important that you pay attention in this area as much of the time restrictions for space is limited!

When we read labels, they should make us feel something. The emotional messages on the side of bottles may be love or happiness and this is what makes people buy products again even if there are other options available for cheaper prices than those from brands whose logos appear before them in stores.

Here we will provide tips for you to test what kind of emotions your labels can deliver.

Rather than making a decision based on one person’s opinion, you should gather input from many others as they each have their own unique perspective that may highlight different aspects of the design, and you can make a more rational choice about the design. IF the main emotion is unexpected, you should consider designing the label again.

What’s the best way to make your customers feel like they are at home? A personalized sticker! When you receive a package from us, it will be clear that we care about every detail. We want our clients’ receiving experience with one of our products or services in general – online shopping included-to exceed their expectations; Other than the product quality, packaging, and Custom Stickers are the factors you should attach great importance to, which effectively improve the shopping experience of customers. When you consider the design of stickers, think about the process of unboxing. Where will the customers see your labels and stickers, and what kind of information should we provide.

Can you remember one of your shopping experiences that leaves a deep impression on you？

You can also ask your friends about such a problem to gather more information.

And then you can try to analyze the reason why the unboxing of these products is memorable, the texture of the box? The color of the labels or stickers? You can borrow ideas from the experience.

Through this article, we have shared the content about the custom sticker, which is important to the marketing.

We have listed 8 reasons why the business owner should pay attention to the custom sticker and some tips about the design of the label.

If you are hesitating about the investment in the labels, this article can solve your problems. If you still have other questions, please feel free to contact us through email or telephone, we will reply as soon as possible. Thanks for your reading!